Music Charts, Pop — October 27, 2015 at 12:45 pm

Adele’s ‘Hello’ smashes Taylor Swift’s single day views record

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Adele may not have a celebrity action squad backing her up but the 25 year old has shown why she’s still one of the biggest pop idols with the release of her new clip ‘Hello’.

adele hello

Her brand new video is ready breaking records and in its first 24 hours, Adele’s new clip managed to rack up 27. million views, making it the most viewed clip ever over a 24 hour period. It’s now gone on to sell more than 750,000 downloads in just 3 days putting it well on track to break 1 million sales in a week, almost unheard of in the modern pop landscape.

 

The previous record holder for video views was Taylor Swift’s much hyped ‘Bad Blood’ which debuted in May on the Billboard Awards before taking over the internet.  The clip, which featured Selena Gomez, Paramore’s Hayley Williams, Gigi Hadad and loads more raked up 20.1 million views in the same period. Previous holders of the record include Micki Minaj’s ‘Anaconda’ and Miley Cyrus’ ‘Wrecking Ball’, proving that the ladies are dominating the pop game these days.

 

‘Hello’ became a  viral sensation immediately upon its release (as of print it has amassed over 84 million views) but it still has a lot further to go if it wants to dethrone Swift’s ‘Blank Space’, which recently took the title of all-time most viewed video on Vevo with over 1.2 billion views.

 

Adele’s new album ’25’ is due to be released on November 20th.