Music Charts, Southeast Asian Chart — September 2, 2013 at 2:15 pm

Local Artists Dominate Top 30 Thailand Charts

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Premiering today is Top 30 Thailand, the fifth territory from Top 30 Asia to reveal its charting digital tracks. 

Local pride is the name of the game for Thailand, with twenty-six of its tracks coming from their local artists – notably, acoustic-pop sensation Singto Numchok, pop band Bedroom Audio and controversial singer, Pongsak “Aof” Rattanaphong who just admitted his sexual preference earlier this year. Some international acts managed to wiggle its way into the charts, including Katy Perry and Lady Gaga who are also dominating the rest of Top 30 Asia’s charts.

Thailand is currently one of the most advanced countries in Southeast Asia with regards to their digital music market transformation. Since 2008, they have managed to transfer their traditional music business to digital. 80% of their revenue benefited from the move, as opposed to their declining physical sales – all before the launch of international digital stores like iTunes and streaming services like Deezer. With a strong presence from their local artists, which mainly covers country music and their own mix of pop rock, Thailand stands next to countries like Sweden and the US with a digital market share of more than 50% – 54%,  to be exact. It proves to be notches above its neighboring countries: Malaysia (40%), Singapore (33%), Philippines (31%) and Indonesia (12%). 

The first and most comprehensive online music chart for the Southeast Asian region, Top 30 Asia delivers Singapore, Philippines, Indonesia, Malaysia and now, Thailand’s hit digital tracks every Monday. Stay tuned, Vietnam and Cambodia! We’re aiming for you these coming weeks.