After more than 500 original song entries and more than 600,000 votes, Aloft Hotels and global youth entertainment brand MTV today revealed the winners of the third annual Asia Pacific edition of music talent discovery competition Project Aloft Star, Amplified by MTV.
Divided into region, the winners were Soph Retief for Southeast Asia (Malaysia, Singapore, and Thailand), Wang Dazhi (a.k.a. Big Tattoo) for Greater China (China, Hong Kong, Macau, and Taiwan), Brown Whale for South Korea, and After Acoustics for India.
The competition aims to identify and support the hottest emerging music acts in these markets. More than 600,000 online votes were cast and over 500 original song entries were published this year. These figures represent year-on-year increases of over 50% for the number of entries published and over 15% for the number of online votes cast.
The top five finalists for each cluster performed at the finals held at Aloft Hotels in Guangzhou (23 September) for Greater China, Seoul (30 September) for South Korea, Bengaluru (30 September) for India, and Bangkok (7 October) for Southeast Asia in front of a live audience and a panel of judges comprising of representatives from Aloft, MTV, and music industry experts. They were evaluated on music composition and song-writing skills, international appeal, originality and creativity, technical skill, “wow” factor, showmanship, and stage presence. Project Aloft Star 2015 winners Gusian Yu, Run Pussy Run, and Jenny & The Scallywags were special guest performers at the Greater China, India, and Southeast Asia finals respectively.
Each cluster winner walked away with US$10,000 cash prize and will be part of theMTV Seen videos of the finals, and profiled in individual winner vignettes to be featured on the competition website projectaloftstar.mtvasia.com. Wang Dazhi (a.k.a. Big Tattoo) will also be showcased in a segment on MTV TLC airing on MTV China. After Acoustics will get to embark on a five-city tour with Mixtape, India’s premier artist management company. Additionally, the MTV Seen video of the Greater China finals will air on the MTV Taiwan and MTV China channels from 14 October. The MTV Seen video of the Southeast Asia finals will air on the MTV Asia channel from 21 October.