Artists / Bands, Culture, Indie / Alternative, Interviews — April 10, 2012 at 12:49 pm

Koolastuffa presents L’Alphalpha merchandising

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Fashion and music go together like cookies and milk, peanut butter and jelly, spaghetti and meatballs – one seems so much better with the other. So Koolastuffa, a young brand spearheaded by talented Indonesians Dedy and Widya Kurniawan,decided to team up with indie pop/rock band L’Alphalpha to create a magical bunch of pieces, inspired by the group’s songs. Clothes were recently launched at Monka Magic, and stocks are said to be limited — so why don’t you visit Koolatuffa and hear what the band has to say about their merchandise?

Hi, guys! Tell us more about your collaboration with Koolastuffa. How did it start?
Herald: It all started when Koola Stuffa had the interest to offer an endorsement for L’Alphalpha’s stage performances. We are very happy to know that their image and characteristics have the same concept as our band’s music, so we’re happy to accept the endorsement. We supported each other since then, and then idea for this collaboration came up.

Those are very cool sweaters, cape and vests! Do you have any favourite pieces from the collection?
Herald: [I] love the sweater. The sweater is very nice and comfy. And they also have T-shirt vests, and the cape with various and cool designs. Overall, they have many interesting pieces in the collection; everything is great because the illustration was really intriguing. I love to wear them on and off the stage!

How involved was the band in the creative process of designing the apparel?
Byatriasa: In this project, Koola made the products based on our songs. We are all really open for interpretation of our songs, so we gave them the freedom to work on what they like to do.
Ildo: Koola visualized L’Alphalpha into the illustration. The fun part is how our songs were interpreted into great design. There’s a little of us in each Koola stuff.

Why did you decide to do this collaboration with Koolastuffa?

Citra: Koolastuffa is a unique brand produced by talented Indonesian youngsters. They have great stuff to offer. We’re so happy that our music inspired them to make all their products in this collection and we feel very honoured to do this collaboration. Since we have the same concept and theme, they’ve interpreted our music very well and made it into a very cool design and illustration which fits the band. We believe in dreams, and that we could make it happen if we focus on that dream — and Koolastuffa had the same vision.

What would you like to tell your fans about this project?

Purushma: Buy the products! Also, you can look forward to seeing more of us on the scene! We hope that you love this project. Go grab it fast, it’s limited!
More info on L’Alphalpha’s website and Facebook Page, on Koolastuff’s blog and in this video: