News — August 5, 2016 at 10:26 am

Jaden Social expands to includes Artist and Label Marketing division


jaden-social-2Australian Digital agency Jaden Social is extending its suite of agency services, announcing a new artist and label marketing division.
Its new suite of agency services will include Artist & Label Marketing, tasked with marketing, publicity, radio promotios, D2F/e-Commerce, influencer outreach, brand partnerships and creative services for labels and bands.


Already one of the leading digital agancies within Australia’s music and entertainment industry, the move is an extension of their existing services, positioning as a unique digital-first alternative for artists and labels with existing distribution. Since 2011, Jaden Social has managed social media campaigns for artists as diverse as Sheppard, Keith Urban, Reece Mastin and Tigerlilly, to The Superjesus, Human Nature, The Griswolds, and Jimmy Barnes.


Most recently, Jaden Social facilitated a global-first partnership with Twitter and KIIS 1065’s Kyle & Jackie O Show, which saw pop star Reece Mastin exclusively preview his new album ‘Change Colours’ on Twitter, allowing fans to choose the first official single. The campaign was a finalist in the 2016 Mumbrella Awards for Social Idea of the Year and resulted in a #12 debut ARIA Albums Chart. Another success story was for home grown rockers Dallas Frasca with a uerilla campaign for ‘Join The Love Army’ which saw the band achieve their first Top 30 appearance on the ARIA Albums Chart for  ‘Love Army’.


Jaden Social also welcomes Alli Hodge as its Head of Artist & Label Marketing, effective immediately, who brings with her 12 years of industry experience in Australia and the UK. Alli will be responsible for developing the agency’s long-term relationships with artists, managers, labels, promoters, and the wider music industry.


On the new role, Alli said, “I’m excited about bringing broader artist marketing to Jaden Social’s already innovative offering. The team here are forward-thinking, driven and have already established themselves as the best in the biz when it comes to social media and digital marketing for the music industry.”


“By introducing Artist & Label Marketing, we’re able to go beyond just digital, and bring compelling real-world campaigns to life for artists and labels, while continuing great work with our existing clients.”


Alli was previously Marketing Manger at Social Family Records, which has released ten Top 40 albums over the past two years.