News — May 20, 2013 at 8:37 am

The Flipside: Should We Give Up on Consumers of Developing Countries Paying for Music? – Spotify

by
Sriram Krishnan Spotify

Sriram Krishnan

It’s hard enough persuading your friends to your own shows these days, imagine the horrors of convincing strangers that your music is worth the purchase. Or worse, the complexities of getting people living in developing countries to kindly set aside some of their hard-earned dollars to support your art which, contrary to many an opinion, is considered secondary amongst the other fundamental human needs. Yes music is an essential part of social and cultural life, however, for some, supporting an illegitimate cause may be the only way to satisfy that need. Music piracy is a still a striving industry and it is alarming that 70% of online users find nothing wrong with online piracy.

Is it time to give up on consumers of developing countries to pay for music? Sriram Krishnan from online music streaming service, Spotify discusses.

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Sriram Krishnan
Head of New Markets for Asia Pacific, Spotify

There is clear evidence that music piracy is a worldwide rising cause of concern, especially in developing countries where piracy is usually rampant. This is why combating piracy is by far our, and the music industry’s, most serious challenge. Here at Spotify, we believe that by offering access to the world’s music for free, we’ll get music fans to start to pay for music again. Regardless of the fans’ economic status, we believe user habits are fundamentally similar.

Fans want good quality, free music. Fans also want to take their music wherever they go.

Fans generally turn to piracy for free access to all the music they can consume if these two criteria aren’t met. What will drive them to change their habits? Simple – they need easy access to a massive catalogue of free and legal music. From our experience, we know that fans are willing to pay for music again.

Enter Spotify.

Spotify was set up as a better, simpler and faster alternative to piracy. Users have access to over 20 million songs instantly through Spotify on various devices – computer, mobile, tablet, home entertainment system and more! Since our launch in 2008, we have attracted over 24 million users (many of whom were using pirate sites before we first launched) and driven over half a billion dollars to the global music industry, making sure that artists get a fair deal.

Last month we launched Spotify in Singapore, Malaysia and Hong Kong, and we have seen an overwhelming response to our service. With the high level of piracy in this part of the world, it made sense for us to enter Asia through these markets.

Spotify is different from any other music service out there, offering free, instant, buffer-free access to over 20 million songs, so we’re really excited about the future as we continue to combat piracy and give people a whole new music experience.

 

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Sriram Krishnan’s entry is part of a two-part perspective on the topic. Want to know where the opinions of POPS Worldwide CEO Esther Nguyen lies? View here.