Buzz — August 13, 2013 at 7:07 pm

The Battle of the Music Teases: Lady Gaga vs Katy Perry

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Back in 2008, the world was introduced to two pop music monsters: Lady Gaga, who welcomed us to a closet-full of studs and glam rock pieces with her “Poker Face” video and Katy Perry, that sweet Zooey Deschanel lookalike who sang about kissing a girl and liking it. Both were soon catapulted into international stardom – touring the world and releasing hit after hit. This past couple of months have been fairly quiet for the both of them: their latest records, Katy Perry’s Teenage Dream, which produced seven surefire hits, and Lady Gaga’s Born This Way which sold over 20 million albums worldwide, were released in 2010 and 2011 respectively.

It seems that 2013 is the year for these two stars’ comebacks – and they’re making a huge noise about it. Lady Gaga is releasing Artpop early November, while Katy is set to get Prism out by the end of October. This is the battle of the art of teasing, of whetting the world’s appetite for new music. Who do you think will reign supreme in this musical seduction?

 

The Image

 image

Well, we can all count on the fact that Lady Gaga’s gonna weird us out. She wore dresses with meat, bubbles and stuff that makes you think that she’s got super glue stuck on her body and just rolls on the floor to pick up whatever’s on it to get ready. For her Artpop teaser images, Gaga, mostly in her birthday suit, sported some glorious mane and tattoos, while posing with a couple of wigs, and mannequin arms – you’re getting the weird factor now, right? Katy Perry, on the other hand, is back on her dark roots, ditching the blue dye she grew quite found of during her Teenage Dream days. She’s also leaving her sugary-sweet image and giving off some grunge vibe with her make-up. Quite frankly, if you’ve been watching How I Met Your Mother, does the name Robin Daggers ring any bell for this whole look?

Despite the Robin Sparkles/ Robin Daggers similarity, we’re giving the point to Katy, cause the whole demeanor and look change is intriguing enough to see how it will all play out during her Prism promos and tours.

katy bubble

 

 

 

The Cover Art

coverart

It’s a tough one – if you’ve got to choose between a cover art that reminds you of Gotye’s “Somebody that I Used to Know” video and an eighties cheesy movie with that “Eye of the Tiger” inspired-satin cape, you’ve got to pick the lesser evil. The point goes to Lady Gaga’s “Applause”; it looks more artsy, well- thought of and could be an intentional tribute to her inspiration, David Bowie. Katy’s cover, despite the world lately digging the vintage vibe (heads up to Bruno Mars especially), is a failure. The gold text spelling out “Roar” is reminiscent of Metro Goldwyn-Mayer’s (MGM) logo, even if it comes with a lion and not a tiger. And the tiger print border doesn’t help either.

gaga bubble

 

 

 

The Music

Both attacked by hackers, Lady Gaga’s “Applause” and Katy’s “Roar” leaked and have been officially released today for everyone’s listening pleasure. Gaga’s “Applause” is a disco track – an instant dancefloor hit you’d better expect in clubs’ rotation for the coming months. It’s less theatrical than “Judas” and Born This Way singles, but oozes of house energy which we could credit to the contribution of DJ White Shadow. Katy Perry’s “Roar” however, has been making a different noise – it turns out that her song sounds much like Sara Bareilles’ recently released track “Brave“. We can’t deny the similarity – and despite Katy’s encouraging lyrics, we’re giving the point to Gaga for producing a fresher tune.

gaga bubble

 

 

 

The Game

 game

Lady Gaga and Katy Perry went for a different attack to get their fans excited for their albums. Lady Gaga made everyone anticipate Artpop by announcing that fans could pre-order the Artpop app, available on both iTunes and Google Play worldwide. People will be able to buy her album through the app and socialize with the other fans on the platform. Katy Perry played a different game to keep everyone talking: the pop star uploaded three teaser videos on YouTube: Burning Baby Blue, The Third Coming, and From a Meow to a Roar which hinted her image change. Katy gets the points for her timely and careful planning of the “Roar” teaser videos which have got everyone pretty intrigued.

katy bubble

 

 

 

The Follow Through

 follow through

We all know Lady Gaga is the Mother Monster to her Little Monsters, and Katy Perry has got her KatyCats. To keep their fans included on the whole promo, Gaga and Katy are taking over social media. Gaga was consistently updating her fans before the single release via her Facebook and Twitter accounts, using countdown hashtags like ‪#‎9daysTillAPPLAUSE‬ until her recent ‘Pop Music Emergency’: releasing “Applause” earlier than her original release date (August 19) due to the leak. She’s also starting #APPLAUSECoverSelfie which encourages her fans to upload photos of themselves with their own interpretation of her cover art. On Katy’s side, there’s a truck going all around the United States with the words: Katy Perry – Prism – 10.22.13. She asked her fans to take photos of it and upload on Facebook with the hashtag #PRISMsemi to keep track of her roving promotional truck. Both stars are over-present on their social media accounts upon the release to thank everyone for their reactions, but we’re giving the point to Mother Monster for the extra interaction she started with #APPLAUSESelfieCover. We’re not Little Monsters, but we do feel Mother Monster’s love for her fans.

gaga bubble

 

 

 

Totaling our Bubble Heads:

Lady Gaga

gaga bubblegaga bubblegaga bubble

 

 

Katy Perry

katy bubblekaty bubble

 

 

This battle goes to Lady Gaga! She’s done quite a good work keeping everyone excited with her teasers and didn’t let us down with her track “Applause”. Cheers, Mother Monster, we look forward to Artpop.

With over two months to go before their big album reveals, we can only expect more explosive tricks from these two pop stars. Until then, we’ll sit back and enjoy these seductive games from our screens.

 

 

Do you think we made the right call? Vote for your Best Music Tease!