Buzz, Culture, Pop — August 5, 2013 at 3:22 pm

The Wanted: Name-Dropping Sells Just as Much as Sex

by

The Wanted 2

It’s a known fact: sex sells. As much as we hate to admit it, it’s true. How many of us watched the “Blurred Lines” video from start to finish and preceded to actively seek out the unrated version on Vevo? I rest my case.

Before you start to get your kit off, there may just be another way that marketers have under their sleeves to get their songs noticed. Enter, ‘the art of the name-drop’. Artists have been using this old famous-by-association trick for decades. Rappers take it to the extreme and have even been known to drop their own names in their own songs like it’s nobody’s business.

More recently, however, The Wanted have been exploiting this tactic with their latest chart topper, “Walks Like Rihanna”. The English/Irish boy band have released singles over the past few years to varying degrees of success but none in comparison to the likes of their Rihanna song. All it took was a mention of the R&B babe and bam worldwide recognition. The Wanted are proven masters of the name-drop and take the move to an all-encompassing level by referencing fellow boy bands N Sync, Backstreet Boys and Take That in the single’s music video.

Other artists who have used the name-drop to help further their careers to international praise are Maroon 5 with “Moves Like Jagger” singing an ode to Mick Jagger’s distinct power-strut and Ben Lee with “Catch My Disease” where he mentions Good Charlotte, Sleepy Jackson and Beyonce. The Androids’s career-launching song “Do it with Madonna” touches on a bout of pop starlets they’d consider sleeping with including Christina Aguilera, P!nk, Britney Spears, Kylie Minogue but settle with the one and only Madonna.

The art of the name drop is a movement that has been booming the airwaves. How many of your favourite tunes have followed the not-so-secret trend?

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