Culture, Events, Interviews, Pop — March 15, 2013 at 6:00 pm

YouTube pop star Tiffany Alvord lands in Southeast Asia


You probably know a few of the young YouTube pop stars – Charice, Marié Digby, or of course the unmistakable Justin Bieber. Tiffany Alvord is one of them. This young Californian girl started her YouTube channel in April 2008 and has gathered 1,3 million subscribers and almost 300 million views since then, with her 155 videos of cover songs, originals and messages to her fans.
Tiffany shares with Music Weekly her useful advice for DIY artists, her upcoming plans and travels to Southeast Asia, and even reveals that her heart is ripe for the taking. Read her exclusive interview. 

What are your tips for getting noticed on YouTube? There are thousands of bands on there but being one of the most successful, we are interested in your advice.
Though YouTube is an amazing platform to get your music out to the world, everyone is on YouTube now-a-days which makes it harder. I was lucky to get started when YouTube was still in its early days. My advice is to first of all be yourself. When you are genuine, people will see that and like it. I would tell others they need to LOVE what they are doing. If it isn’t their passion, it won’t be fun and you will burn out after a while because it is a lot of work. When people love what they are doing you can see it when they perform and that’s part of being genuine. Another thing is to have fun, because when you have fun the person watching is probably having fun, as well. Covers were a great way for others to find me on YouTube. People are searching for the most current songs and the ones they hear on the radio. I would post cover songs because that’s how people would come across my videos. Then in between covers, I would post originals so they could see who I was as an artist and singer/songwriter. I think the real key is to be unique and make things (or covers) your own style.
Cover versions are obviously a great way of getting noticed, but how do you get your own music heard?
After gaining a following through doing covers, when I would post an original, those fans that had ‘subscribed’ would watch my originals. I feel it is important to make the best recording you can. If the music and video are good quality, then people will share the video, which in turn gets your music out there more. I think it is important to be consistent. I try to post regularly. This keeps the fans engaged and looking forward to more and keeps the total view count up.
You self-produced ‘My Heart Is’ – how difficult was it to learn production, in addition to everything else you seem to be good at! 
I didn’t engineer or produce the music myself for ‘My Heart Is’. I went to Nashville to record all the songs on my album. Instead of a producer putting together the session players and directing the recording session, we cut that person out and so that is why I can say I self- produced the album. The session players played and recorded live instruments for each of the tracks. They first listened to a scratch track of each song and I would tell them how I wanted it to sound as a finished track. I spent about a week recording vocals after the tracks were recorded.
Is there anyone you’d like to collaborate with?
If I could pick anyone to collaborate with I would love working with Taylor Swift. I think she’s amazing and our styles would go well together.
What is your advice for artists hoping to make it on their own terms, like you have done so successfully?
I think the biggest thing is determination and working hard. I heard a saying that I love that says, ‘The harder you work, the luckier you get.’ You can’t give up when it gets hard… those are the things that make you stronger. So I guess my advice is perseverance and just doing what you love. I think that it was important for me to stay independent in the artist development stages so I could stay true to myself and figure out my style without having it pushed on me by someone with different ideas. I like being able to make my own decisions about what songs to record and what shows to perform. Things seem to fall into place at the right time when you grow your own music business.
What are your future plans?
Later this year I hope to start writing more original songs for a new album as well as recording. I want to make something that defines who I am as an artist and really develop my style. I also want to get my own band together and tour a lot more. I love meeting my fans & I think touring is one of the best parts of everything I do. It brings YouTube to real life. It also reminds me why I love music so much and realizing that people relate and appreciate my music.
You said on your Twitter, “I just want someone who makes me happy”. Are you looking for someone? : )
Right now music is full time. If I’m not on the road, I’m either recording, shooting a video, or sleeping. I haven’t had time to even watch late night TV shows with my mom (that is our guilty pleasure). With that said, I don’t really have time for dating. I’m not searching for anyone, but hey, if something comes along and it works, I’ll take it… : ) I am a hopeless romantic. I like tweeting relatable things that I know someone is going through or that I’m going through. I’ll go on little quote sprees and just tweet a lot of relatable things whether they apply to me or not. That happened to be one of them, but it is true, that is what I want. Don’t we all want someone to make us happy. : D
When you travel how many bags do you pack?
It depends how long the trip is. I usually have one big bag and a medium bag. I always carry my backpack with goodies and essentials. When I went on tour for a month I had two suitcases, a gym bag, a bag with all my hair products, and another container full of performance outfits. For the most part I try to pack light, but I’m really bad at that. I never know what I’ll want to wear or what will be best. Also, with every outfit you need different shoes and accessories. On tour I had all my shoes in a compartment that opened up in the floor of my van. That would have been another bag if that wasn’t there. Us girls need lots of stuff!
Will you get a chance to sight-see when you are in Singapore, Thailand, Jakarta, or Malaysia? What are you hoping to see?
Yes, I do have a couple free days in each country! I’ll be there with my dad and mom and 3 of my brothers. I’m not sure exactly what we are going to see, but my brothers have been looking up a lot of things to do. I am looking forward to, and want to try riding an elephant in Thailand. I know I will love just driving around the cities and seeing what the culture is like. I like watching the people and trying new food and shopping in new stores. It is all very exciting.


Southeast Asian tour dates

Tiffany Live in Singapore
Saturday, March 16, 2013 at 6:00pm
Singapore Conference Hall, Singapore

Tiffany Up Close and Personal in Bangkok
Sunday, March 24, 2013 at 6:00pm
Rain Hill Rooftop, 777 Sukhumvit Rd, Soi 47, Bangkok, Thailand 10110

Tiffany Alvord Live in Jakarta
Thursday, March 28, 2013 at 7:00pm
Balai Kartini, Jakarta, Indonesia

Tiffany Live in Kuala Lumpur
Saturday, March 30, 2013 at 8:00pm
Bentley Music Auditorium, Mutiara Damansara, Petaling Jaya, Malaysia