Digital & Mobile — May 6, 2013 at 3:30 pm

Discover the last YouTube sensations with YouTube Fanfest

by

YTFF

Presented by Digital & Music Matters as a brand-new exciting first for Asia, the YouTube FanFest powered by HP is a two-night ‘live’ YouTube showcase in Singapore featuring a roster of 20 established and breakout global sensations. This event, held on May 20 and 21, will give fans and the digital media industry an opportunity to get up close and personal with the stars who are driving today’s YouTube economy.

The YouTube stars coming to the YouTube FanFest powered by HP have a combined subscriber base of 12.5 million and over 2.5 billion views. With Asia Pacific’s growing fan base for these creators, this is a first-of-its-kind event in Singapore. Part entertainment and part education, the two-night showcase will include ‘live’ performances and ‘live’ debuts of new content from these stars, as well as interactive meet and greet sessions between stars and fans.

“YouTube’s influence on today’s digital consumer is undisputable. Every month, one billion unique users visit YouTube to discover and share content and videos like never before. They have also given birth to the new wave of celebrities, whose influence can be seen across pop culture, politics and today’s marketing campaigns. Our partnership with YouTube and HP helps us to further our vision to bring the best of today’s emerging artists to the delegates of this year’s Digital & Music Matters, and their fans in Asia,” said Mr. Jasper Donat, President of Digital & Music Matters and CEO, Branded Ltd.

“Today, people think differently about media. For the first time an entire generation, who we call Gen C, has grown up with an unmediated relationship with content. They are defined by the Internet, mobile and social networking – and even for this new generation, video remains the most potent way to engage them. The YouTube FanFest powered by HP will be a unique coming together of YouTube creators and their Gen C fans to celebrate the amazing range of quality content available on YouTube,” said Mr. Benjamin Grubbs, APAC Head of Partner Marketing, YouTube.

Mr. Nick Lazaridis, COO and VP, Printing and Personal Systems Category, HP Asia Pacific and Japan said, “HP is proud to be powering both YouTube FanFest and Music Matters Live this year. HP continues to stand at the forefront of digital technology, paving the way for creative talents to do what matters to them, pursue their passions and unleash their creativity. Through this festival, we showcase HP’s suite of innovative Windows 8 products that are forging the link between artistes and audiences, providing them with an immersive audio, visual and touch experience both at home and on the go.”

 

Digital & Music MattersDubbed “TED meets SXSW” by Jason Mraz, Digital & Music Matters was named Trade Conference of the Year at Singapore Experience Awards 2012 and it is the only event in Asia Pacific that brings the entire entertainment ecosystem under one roof. The eighth edition of Music Matters, the pioneer music industry event in Asia Pacific, will feature a stellar cast of music industry heavyweights such as Johnny Wright (who managed artists including the Backstreet Boys, *NSYNC, Justin Timberlake and Janet Jackson) and Gurrumul Yunupingu, triple-platinum selling artist who has been described by Rolling Stone magazine as “Australia’s Most Important Voice”. See the updated speakers’ list here.

This year, delegates and budding artists can also look forward to two full-days of mentoring sessions and workshops at the Music Matters Academy with HP, allowing industry experts from the music and entertainment industry to share useful tips and advice to help grow the local talent base, including the members of the Singapore Music Society.

“We want to give back to Asia’s music industry and to help budding artists with a platform to be seen and heard. With so many music industry experts from around the world gathered here for a few days, this is a great opportunity for talent to learn tips and tricks of the trade and network with the Music Matters delegates who can help them open up more opportunities,” said Mr. Donat.

 

Music Matters Live 2013The week that matters concludes with a three-night music festival, Music Matters Live with HP, featuring over 50 bands from 20 countries across seven venues in Clarke Quay, Singapore, including Burma’s first all-singing, all-dancing, all-girl group Me N Ma Girls. The Fountain Stage will be filmed, and streamed live on YouTube by the keen media students at Singapore Poly.

There will also be country showcases from Australia, Japan, Korea, Singapore, Taiwan and Canada. These artists will perform over 160 shows during the three nights – all for free to members of the public and music lovers.

“Digital & Music Matters has become a prime example of our on-going efforts to enable industry players to add creative content to our burgeoning entertainment scene and is also reflective of our drive towards quality tourism. For example, elements like the Music Matters Live series and the YouTube FanFest offer fresh new experiences that we believe will further catalyse positive developments within the entertainment scene. We are encouraged by the capacity of Digital & Music Matters to innovate, and have no doubt that it will continue to thrive year on year,” said Ms Lynette Pang, Executive Director (Arts & Entertainment, F1& Sports), Singapore Tourism Board.

“We want to help create new stars by supporting upcoming artists and the independent music community. With Music Matters Live with HP, these artists will get the chance to perform to a truly international crowd while at the same time, connect with their fans in this part of the world,” explained Mr. Donat.

 

The whole week’s calendar is available here. Register to the conference here.