Digital, Digital & Mobile, Interviews — April 23, 2012 at 3:34 pm

Presenting the world of Twitmusic


The influx of new music sites that incorporate social media could be attributed to the fact that users have the urge to show off the music they’re listening to. Musicians have also been taking advantage of the power of social media sites like Facebook and Twitter to share new music and keep their fans updated. Philippines-based Twitmusic is the latest player to the game: a Twitter-focused music site that allows users to play the music that’s featured on the site and tweet it. Budding musicians can also opt to launch your music on the site. Interested? We caught up with co-founder Stefano Fazzini to find out more.
What spurred your decision to start Twitmusic?
Back in the day, Twitter was growing rapidly and a large demographic of musicians were flocking to Twitter to connect with their fans and share their music. However, musicians would tweet links to their followers where the song could be played, but those websites didn’t offer a way for their followers to re-share it back to Twitter, besides a banal ‘tweet’ button – we saw this as a fundamental problem as it limited the level of sharing and engagement and consequently, the spread on Twitter. That’s why we created

After exploring the site and its functions, Twitmusic seems to be a great venue for budding musicians to get their music heard. What were your intentions when you’ve decided to create this site?
Nowadays, almost every musician has a Twitter account. So we wanted to create a platform that lets musicians effectively share & promote their music on Twitter. Several artists have commended the service and love its seamless integration with Twitter. Aria Clemente, a Filipina YouTube sensation, has been using Twitmusic very effectively to reach her followers and new audiences on Twitter by posting her music and engaging with her listeners. Another artist making waves is Mr. Rootsy, one of our success stories on Twitmusic, who has attracted around 40,000 listeners from around the globe.

Barring users like Jason Mraz, MC Hammer, and Bow Wow, most of the musicians in the site are independent artists. How do you plan to reach out to mainstream artists?
That’s a good question. Right now, we want to create the best possible product for musicians on Twitter, and if we can do that, then there’s a strong reason for the mainstream musicians to jump on-board. Aside from that, we’re constantly in communication with music labels, artist managers and music artists to explore opportunities in promotion and distribution.

You also have a list of recommended artists in the website. What process do you go through to choose who gets to be on this list?
The team curates all the content on the site. We select music from various genres that we think are awesome! I’ve never been a big fan of dance/house/electronic music, but now that I’ve listened to a few tracks on Twitmusic, I’ve become a HUGE fan! We want all our listeners to experience that sort of music discovery on the site.

How do you see the site evolving once it has gained the attention of mainstream pop artists?
We hope that one day Twitmusic will be the exclusive launch pad for new singles and albums. In fact, Bryan Adams exclusively launched his new single “Don’t Look Now” on Twitmusic. You can listen to it here.

What other goals do you plan to achieve with TwitMusic?
Well, we’d love to get Justin Bieber and Lady Gaga signed up on Twitmusic. That would be the day!


Check out TwitMusic here: and follow @twitmusic!


Article and interview by Cindy Tan

Cindy Tan is a music enthusiast who enjoys writing, amongst many other things.