Digital & Mobile — October 11, 2012 at 7:35 pm

160 countries live, New user experience: Welcome to Deezer’s world


Deezer, the streaming service newly-launched in Southeast Asia, has just announced a US$130M funding yesterday, at their press conference at legendary Abbey Road Studios in London. The plans are designed to accelerate Deezer’s global expansion and transform the way in which music fans across the world access and enjoy a catalogue of 20 million tracks.

Streaming is obviously a great new access to music for Asian countries, where the music industry is not clearly organized and DIY is the rule for independent artists and labels. Having access to an almost infinite amount of tracks whenever you are, without owning anything – CDs, or gigaoctet on your hard drive – and remunerating the artists you like via your subscription, this seems to be the future of music consumption!

Deezer is enhancing the user experience by having local teams that curate up-to-date and relevant content for each country they’ve launched in, and by rapidly ingesting local labels’ catalogues. The service will also take part in live events and partnerships in the different territories.

CEO Axel Dauchez says that “this local approach is strengthened by exclusive partnerships with mobile operators in every key country, with 14 mobile telecommunications partners already in place and a further 6 to be announced during the year”.

Deezer’s iPhone app has been updated to include a new community feature allowing music fans to follow their friends’ listening habits – favourite artists, playlists – and share recommendations anywhere, at any time. The new features will be available to Android users in the coming weeks.

“We want to take new music to musically isolated countries, breaking down the old music distribution networks. We’re confident that by getting more people to try the service – including those not yet aware of the subscription model – Deezer will become the new way to listen to music worldwide”, Dauchez adds.

Deezer is now available in Brunei, Cambodia, East Timor, Indonesia, Laos, Malaysia, Singapore, Thailand, Vietnam, and more to come soon.