Music Business — May 22, 2013 at 3:00 pm

Live Nation Expands Presence in Asia


Live NationInternational live entertainment giants, Live Nation Entertainment and Lushington Entertainments, announced that they have formed a joint venture, Live Nation Lushington, to promote live concerts in Hong Kong and Singapore.

Headed by Michael Roche, the first event to be promoted will be Linkin Park on the 15th August in Hong Kong and the company will continue to operate in five offices throughout Asia, including Hong Kong, Beijing, Shanghai, Seoul and Tokyo. The joint venture has already worked closely together bringing Sting, Roxette and Korean pop sensation, BigBang to tens of thousands of fans last year alone. 

Live Nation is expected to experience some major activity with Hong Kong and Singapore being the two most established touring markets in Asia, outside of Japan. In 2012, the two companies presented approximately 70 shows and sold 280,000 tickets across the two markets. Lushington is notable for promoting Eric Clapton’s first Asian tour and Live Nation last year promoted seven sold out Lady Gaga performances in Hong Kong (four) and Singapore (three).  

Michael Rapino, Live Nation CEO and President said: “Our new joint venture with Lushington will increase our presence in Asia and enable us to bring more live entertainment to more fans in Hong Kong, Singapore and throughout the region.”

Alan Ridgeway, Live Nation President of International & Emerging Markets, said: “I am delighted that we are joining forces with Lushington in these two important touring markets. Michael Roche will be an invaluable addition to our Asian network and I look forward to working with him and both of our teams to build our business.”

Michael Roche, Managing Director, Lushington Entertainments said: “After 23 years of promoting in the region, we found a great partner in Live Nation. We share a common vision and work style centered on hard work, integrity and dedication to bring the very best international and emerging stars to Hong Kong and Singapore.”


Live Nation Links

Official Website
Live Nation Concert Club
Artist Nation Management

Lushington Links

Official Website