Music Business — May 24, 2013 at 9:30 am

Viki Signs Deal with Universal Music Group

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Universal Viki small

 

Viki, the global TV site powered by fans, today announced that it has signed a deal with Universal Music Group, to stream its entire library of over 7,500 music videos. The music videos will be available throughout Asia at the end of May, opening up lyrics to its community of fans for translation, including the new language of “Karaoke,” which Viki created just for music videos.

Artists featured on the catalogue range from global superstars to emerging talent, representing a wide range of genres and multiple languages. Music videos will be available in South Korea, Indonesia, Singapore, Malaysia, Laos, Cambodia, the Philippines, Thailand and Vietnam.

When Psy’s “Gangnam Style” became a global hit last year, everyone loved it and wanted to know what ‘Oppa Gangnam style’ meant. The video was translated on Viki into 26 languages and is just one example of how a music video can cross language and cultural barriers to become universally loved.

“We’re looking forward to helping all of Universal Music’s artists cross over into new regions and find fans wherever they are,” said Razmig Hovaghimian, CEO and co-founder of Viki. “Once translated, videos cross language and cultural barriers to become universally loved.”

“We see a lot of potential in Asia and Viki offers an interesting and innovative way for our artists to engage fans who don’t speak their language,” said Loo Yew Ming, Vice President, Digital & Business Development, SEA, Universal Music Group International. “At the same time, translations help fans discover new music from artists they’ve never connected with before.”

 

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UNIVERSAL MUSIC GROUP

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