Videos — July 17, 2013 at 3:00 pm

Inch Chua Finds Her Bigfoot

by

Inch

 
Singaporean singer/songwriter Inch Chua is making waves across the Internet with the music video for her new single, “Artful Dodger”. Representing a new stage in Inch’s development, the video sees Inch armed with only a camera and light in search of a missing person. As the song builds, things take a turn and Inch finds herself in unknown, otherworldly surrounds.
 
The conceptual video, produced Mighty Fresh (Justin Timberlake, Macy Gray) has been met with high praise as it spreads across the web. In its first week alone, “Artful Dodger” outperformed Inch’s previous releases, having clocked up over 25,000 views. That’s over 3,000 views per day! The song behind the video combines guitar hooks, punchy drums and Inch’s unique vocal-work to haunting effect, highlighting the left-of-centre visuals.
 
Recently moving from Singapore to Los Angeles, the music video is Inch’s first move toward the US market as she prepares to launch her second full-length album, BUMFUZZLE, released globally on the 27th August.
 
The single and album mark a new stage in Inch’s career as she widens her audience locally and abroad. With recording, mastering, fans and living arrangements split across two countries, Asia and America, we will be following Inch closely as she makes one of the biggest international marks by an independent Singaporean artist in recent times.
 
 
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