Videos — June 10, 2015 at 3:14 pm

Prince Royce, Pitbull and Jennifer Lopez team up for ‘Back It Up’



Latin superstar Prince Royce dipped his toes into the waters of the English-language pop world his single “Stuck On A Feeling” in 2014.  Boasting a fun verse from rap legend Snoop Dogg, the infectious track gathered enough momentum to see it slide into the top 50. It was a promising result for a first attempt. Inevitably the stakes are much higher for the follow-up though. This time around, the 26-year-old has brought out the big guns — namely Jennifer Lopez and the seemingly ubiquitous Pitbull — for “Back It Up.”


Directed by Colin Tilley, the colorful video finds our hero chilling poolside delivering blatant product placements for Sprint Mobile in what looks like it could be Tony Montana’s house until J.Lo  walks past and mesmerizes him with an ass that’s getting her sued in Morocco as we speak. From there, there’s a little dancing, a little bit of bumping and grinding between two people who based on age could legitimately be mother and son, a lot of close ups of Lopez’ lips, her lounging around in a revealing swimsuit and a cameo from Mr. Worldwide (who’s entire wardrobe seems to be nothing but white suits).


It’s cute, vibrant and very cheeky. Just like the song. Which is sounding more and more like a summer smash. Watch the talented trio in action below:

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